Making an enquiry about a discriminatory advert

This guide is for individuals who believe that an advert may be discriminatory and want to bring their concerns to the attention of the advertiser or publisher. It outlines how to identify a discriminatory advert, with some useful examples, how to make a complaint, and the Commission’s approach to dealing with potential issues.
This is part of a series of four guidance publications on advertising, along with:

• A good practice checklist for advertisers and publishers
• Frequently asked questions about what is lawful advertising for: jobs; goods, facilities and services; and accommodation  
• What equality law means for advertisers and publishers