Applying behavioural insights to reduce pregnancy- and maternity-related discrimination and disadvantage

Research Report
 

Which countries is it relevant to?

    • Great Britain

      Great Britain

First published: 09 Nov 2017

cover image of the publication 'Applying behavioural insights to reduce pregnancy- and maternity-related discrimination

This report looks at how evidence from behavioural science can offer new and innovative ways to change the behaviour of both employers and women.

The report presents research conducted in early 2016 by the Behavioural Insights Team (BIT) for the Commission.

It looks at the three challenges the Commission chose to focus on, based on earlier research findings:

  • flexible working
  • health and safety
  • recruitment

It uses BIT's four-step 'TEST' methodology:

  • target
  • explore
  • solution 
  • trial

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